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            By attending this year's Trucking Management Conference

        you will learn how to:

1)    Build customer value by growing your brokerage business 
2)   Stay ahead of the competition in virtual sales 
3)   Survive a ransomware attack
4)   Reduce your insurance costs
5)   Impact legislation 
6)   Understand the strategies and metrics to keep your workforce
productive & accountable 

7)   Build team unity 
8)   Recruit drivers in today’s challenging environment
9)   Utilize process, workflow, and technology to engage and connect
your workforce 

10)  Grow, protect, and engage your business for success

April 20-22, 2021
8:30 AM-NOON

Member Single Ticket: $199 I Member All-Team Access: $299

Non-Member All-Team Access: $499

Sam Anderson, President & CEO of Bay & Bay and Chair of the 
Trucking Management Planning Team

Holding Plant



8:30 a.m. :            Networking & Critical Conversations (choose a topic breakout room)

9:00-10:25 a.m. :  Building Customer Value by Starting & Growing Your Brokerage

Cassie Quien, Transport America,    Ed Accola, Roehl Logistics,

Mike Riccio, Leonard's Express,    Katrin Schubach, Bay & Bay Transportation

If you are looking to start or grow your brokerage, this is the powerhouse session for you. In this panel session you will learn best practices in brokerage operation set-up and organization, management, measurements, technology, carrier due diligence, safeguarding your customer loads, and handling claims. Live Q&A to follow!

Cassie Quien

Dir. of Business Dev.

Transport America

Ed Accola

Vice President

Roehl Logistics

Mike Riccio

Chief Marketing Officer

Leonard's Express

Katrin Schubach

Freight Claims & Carrier Compliance Mgr.

Bay & Bay Transportation

10:25-10:35 a.m. :  Special Session: Recruiting in Sales: How to Train Recruiters in Sales for Better Conversions

Jeremy Reymer & Wendy Bartz, DriverReach

In the midst of a challenging driver shortage environment and fierce competition for CDL drivers, there is an amazing opportunity for CDL driver recruiters to dramatically improve conversations with applicants, leading to an improved conversion rate. But HOW can this be accomplished? By taking a page from the sales team’s playbook! In this presentation, DriverReach’s Founder and CEO, Jeremy Reymer, and Wendy Bartz, DriverReach Director of Sales and Services, takes a detailed look at why recruiting managers should start training recruiters in sales techniques and processes, what some of these strategies look like, and how adopting a sales mentality can lead to more conversions in the hiring process.

Attendees will learn how to: 

  • Implement industry changes that have made a sales-driven recruiting mentality a necessity 

  • Adopt traditional sales processes in your recruiting workflows 

  • Build and maintain a sales-focused recruiting team that is able to convert more driver applicants

Jeremy Reymer

Founder & CEO


Wendy Bartz

Director of Sales & Services


10:35-10:45 a.m. :  Break

10:45-11:40 a.m. :  Stand Out from the Competition: Virtual Sales & Retention

Chris Jolly, CJolly Freight Consulting

During the last year, we have experienced a significant shift in how we sell. The day’s of face‐to‐face meetings might be a thing of the past, which is not a bad thing! We need to utilize all of the tools at our disposal to stand out from our competition, from internal teams training, to cold calling, and doubling down on social media selling! The digital world is now, and we have to adapt to our new environment, not rely on what used to work! Live Q&A to follow!




8:30-9:00 a.m.. :  Special Session: MN & Federal Legislative Update

Jeremy Estenson, Stinson LLP, Doug Grawe, The Grawe Group

Learn the inside scoop on legislation affecting your business at the Minnesota and Federal level and how MTA is fighting for your business every day.

9:00-10:40 a.m. :  The Owner's Guide to Preparing & Surviving a Ransomware Attack

Wade Anderson, CTO & CIO, Bay & Bay Transportation

This session is designed for trucking professionals to learn 1) how attacks happen; 2) how to prevent attacks from happening; and 3) how to keep your company alive and recover. Live Q&A to follow!

Jeremy Estenson

Government Relations Director

Stinson LLP

Doug Grawe

Owner & CEO

The Grawe Group 

10:40-10:50 a.m. :  Special Session: Cybersecurity Trends - Is Your Email Safe?

Dave Anderson, Managing Principal, Cybersecurity, CliftonLarsonAllen LLP

Brandon Knight, Managing Principal, Transportation & Logistics, CliftonLarsonAllen LLP

Dave Anderson

Managing Principal,



Brandon Knight

Managing Principal,

Transportation and Logistics


10:50-11:00 a.m.. :  Break

11:00-11:50 a.m. :   How to Reduce Insurance Costs & Protect your Bottom Line

Shawn Sullivan, CEO, Truck Writers and Don Ford, Sr. VP  Commercial Manager Transportation, USI Insurance

Learn carrier best practices to reduce costs in your auto liability insurance, umbrella insurance, and workers’ compensation insurance. Live Q&A to follow!

Shawn Sullivan


Truck Writers

Don Ford

Sr. VP Commercial Manager Transportation

USI Insurance Services




8:30-9:00 a.m. :  Special Session: Team Dynamics- Building Teams for the Future

9:00-10:00 a.m. :  Productivity & Accountability Best Practices in a Remote & In-Person Environment

Neil Fandel, Coborn's Inc., Joe Goering, Anderson Trucking Service, Nathaniel Leis, Anderson Trucking Service

Understand the metrics, strategies, and tactics companies use to keep their workforce productive and accountable in a dual remote and in-person working environment. Live Q&A to follow!

Neil Fandel

Dir. of Supply Chain & logistics

Coborn's Inc. 

Joe Goering

Vice President, Recruiting

Anderson Trucking Service

Nathaniel Leis

Director of Safety

Anderson Trucking Service

Cheryl Kelley, Ph. D. , Hire and Inspire, LLC

In this live session you will learn how to build team strength through purposes, identify the structure and process to support team effectiveness, understand how the personality of the team is influenced by the personalities of the team members, interpersonal skills that build versus erode team cohesion, and measure team results through mutual accountability.

10:00-10:10 a.m. :  Break

10:10-11:10 a.m. :  Building a Better Workforce Engagement Program

Nathaniel Leis, Anderson Trucking Service Steph Russek, Otto Transfer, Josh Hainstock, Long Haul Trucking,

Katie Marsh, Fortune Transportation, Max Farrell, WorkHound

Learn workforce engagement strategies and how to leverage technology and resources, no matter the size of your workforce. 

Nathaniel Leis

Director of Safety

Anderson Trucking Service

Katie Marsh

Freight Solicitor/ Driver Manager

Fortune Transportation

Max Farrell



Josh Hainstock

VP Fleet Operations

Long Haul Trucking

11:20-11:50 a.m.. :  Post Conference Interactive "Happy Hour" and Trivia Contest (win prizes!)

Participate for a chance to win the following: (more prizes will be added as they come in)

Yeti Tumbler

Great West Casualty Company

Travel Mug & $30 Visa Card

Thermo King Sales and Service







6160 Summit Dr. N, Ste. 330
Brooklyn Center, MN 55430

P: 651-646-7351

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