With her signature humor, energy, and truth-telling style, April will rev your engines and remind you why leadership in trucking isn’t just about freight loads and fuel costs—it’s about staying steady when the industry swerves. 

This session is a motivational pit stop designed for fleet owners navigating one of the longest industry downswings in recent memory. April will explore how to keep your teams engaged, your people loyal, and your culture resilient—even when the economy, competition, and personal capacity work against you. You’ll walk away with fresh ideas for employee retention beyond “money and merch,” new ways to tell your company’s story to attract talent, and a serious boost of energy to help you lead through uncertainty.

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Because no matter the season, trucking doesn’t stop—and neither do you. Let’s roll!

Insights on Freight, Capacity, and the Zaniness from Washington, D.C.:

​The freight market has been on a wild ride—from crisis to recovery and now uncertainty. Is the current gloom justified, or is it time to shift toward optimism? This session will dive into the critical factors shaping the industry, from consumer demand to freight capacity and the broader economic forces at play.

Tom will tackle key questions during his session:

• What’s the real state of consumer demand, and what does it mean for freight?

• When will trucking supply and demand return to equilibrium?

• What’s missing in the freight equation, and where will growth come from?

• How have past tariff policies influenced economic activity, and what lessons apply today?

• With housing showing signs of life after a prolonged slump, is this rebound sustainable?

Stay tuned for an announcement about this speaker!